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11 April 2025 2 min read

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Introducing Time for Therapy: A New Ethical Advertising Platform for Counsellors and Therapists

My name is Emilie and this year I believe we may be able to make things better for ourselves as counsellors and therapists if we pull together. I am hoping you will join me on this journey and make it happen.

In a world where mental health support is more vital than ever, my colleagues and I believe it’s time to rethink how therapy is accessed—and how therapists are treated. That’s why we’re proud to introduce Time for Therapy, a unique digital advertising platform created by UK therapists, for UK therapists. Our goal is simple: make it easier for people to find the right counsellor, while creating a fairer, more ethical ecosystem for the professionals who support them.

Built on Principles, Not Profit

Unlike our traditional advertising options that prioritise profit margins, Time for Therapy is grounded in values of integrity, community, and transparency. There are no expensive office leases, inflated salaries, or gimmicky upsells. We operate remotely and lean, putting every penny where it matters most—back into supporting therapists and promoting their work effectively.

Our platform is significantly more affordable than others at only £8.99 per month, not because we cut corners, but because we cut out the unnecessary. Instead of charging for boosted visibility or promoting therapists based on who pays the most, we’ve built a fair and transparent search algorithm that ensures prospective clients can find the right support—without manipulation.

Supporting Counsellors, Supporting Clients

Being a therapist isn’t just a job; it’s a calling. And like anyone, therapists can face financial hardship. That’s why we are establishing a Counsellor Hardship Fund which will be a core part of our commitment to supporting the wellbeing of our members. We only need 1000 subscribers on our platform before we can start literally giving our profits away (our accountant's eye's watered a bit at this bit, hehehe). Any counsellor listed on Time for Therapy will be able to apply for financial support when they need it most. We believe a system that helps people heal should also look after its healers.

This isn’t a marketing gimmick. It’s part of a bigger movement and a better way to run a business in today’s world. Time for Therapy is proof that ethical entrepreneurship can thrive without compromising quality or sustainability.

Designed for Simplicity and Control

We’ve made Time for Therapy incredibly easy to use. You can set up your profile in minutes, start reaching clients straight away, and—should you ever need to—cancel your subscription with a single click. No phone calls. No pressure. No strings. We are even giving you the first 3 months free which will give us time to build the community organically, sort our SEO and go to town on some good marketing.

And for clients? They can either browse the platform freely or use our intuitive AI-powered tool, Pathfinder, which matches them with a suitable therapist based on their unique needs and preferences. It’s personalised, private, and designed to foster better therapeutic outcomes from the start.

A Better Future for Therapy

Time for Therapy isn’t just a platform—it’s a statement. We’re here to challenge the status quo, to give power back to clients AND counsellors, and to make therapy more accessible and honest for everyone involved.

Whether you’re a therapist looking for a fairer way to advertise your services, or someone seeking help and hoping for a better match, we invite you to join us on this journey.

Welcome to Time for Therapy. Because it's time we did things differently.