What is
Pica?

Pica is a mental health concern that requires professional, individualised therapeutic support.

What Is It?

Pica is an eating disorder where someone regularly eats non-food items like dirt, paper, soap, or chalk. These cravings go beyond curiosity and continue for at least a month, often without a nutritional reason.

Common Experiences

People with pica may feel drawn to certain textures or tastes that aren’t meant to be eaten. This can lead to health risks like digestive issues, poisoning, or blockages. Others might feel confused, ashamed, or hide the behaviour.

How It Can Affect You

Pica can impact physical health, self-esteem, and daily life. Therapy can help by exploring emotional or sensory triggers, offering healthier coping strategies, and addressing any underlying stress, trauma, or nutritional concerns linked to the behaviour.